What the Content Writer does
- Weekly social calendar. A planned week of posts across the channels you actually use. Drafted by Friday, ready for the week ahead.
- Blog articles. Long-form pieces written in your voice on the topics your customers actually search for.
- Email newsletters. Drafted, scheduled, and quietly improving as it learns what your list opens.
- Repurposing. Turns a 30-minute podcast or one good blog post into a week of posts, a newsletter, and short-form clips for socials.
- Voice that’s yours. Studies how you write. Drafts in that voice. Won’t sound like generic AI marketing slop.
What the Content Writer doesn’t do
Strategy in a vacuum. Hire a brand agency for that. The Content Writer ships the weekly work once you’ve agreed what your business is about.
How a typical week looks
Thursday afternoon: a week’s drafts land on WhatsApp. You scroll. Thumbs-up the keepers, voice-note a tweak on anything off. By Friday it’s scheduled. You spend 10 minutes a week on content instead of three hours every Sunday night.
A content agent now drafts the week ahead, gets a thumbs-up on WhatsApp, and ships.
What it costs
£6 a day. Top-tier intelligence. Two weeks free, then month-to-month. No setup fee.
Common questions
Will it sound like AI?
No — not when it’s briefed properly and trained on your voice. The first week is calibration. Expect to tweak. By week three most clients ship without edits.
Does it post for me?
Yes — on your approval. Or you can keep approval-then-manual-post if you prefer to stay close to the channel.
What if I don’t have topic ideas?
You won’t need many. The agent watches what your customers ask, what your competitors are saying, and what’s in season for your industry. It brings the ideas; you sign off the ones that fit.