What the PA does
- Inbox triage. Sorts the urgent from the noise. Flags what needs your eyes; drafts a reply for everything else.
- Replies in your voice. Studies how you write. Drafts emails you’d be happy to send as-is — or tweak in 10 seconds.
- Scheduling. Books calls, juggles diaries, sends invites, handles the back-and-forth so you don’t.
- Follow-ups. Tracks the conversations that go quiet. Pings the right people at the right time.
- Quick lookups. Pulls what you need from your business’s own knowledge before you ask twice.
What the PA doesn’t do
Live phone calls. In-person errands. Anything that needs hands. This is the desk-bound half of a PA’s job — the half that eats your week.
How you brief them
On WhatsApp, like you’d brief a new hire. “Reply to anything from a supplier in my voice, flag anything from a customer.” “Move all event invites onto Tuesday afternoons.” “Chase anyone who hasn’t replied in three working days.” Plain English.
Who it suits
Owner-operators whose inbox eats their morning. Coaches and consultants who get more enquiries than they have hours to reply to. Trades brands juggling supplier calls, customer quotes, and follow-ups. Anyone who’s ever said “I just need an assistant” and then thought better of the salary.
If you can write a text message, you can brief one of our agents.
What it costs
£6 a day. Top-tier intelligence. Two weeks free, then month-to-month. No setup fee.
Common questions
Will they get my voice right?
Yes — with a short briefing week. You see every draft for the first few days. Most people sign off the voice within a week and rarely re-edit after that.
Do I have to change my email provider?
No. Your PA works with what you already use.
What about confidential threads?
You decide what the PA sees. If a thread needs to stay off the PA’s desk, you tell us; we set the rules.
What happens if they get something wrong?
We’re behind them. Anything off, you tell us, we tune. The agent improves week-on-week.